Newsletters
- Can I customize my newsletter?
- How much does it cost?
- Is there a minimum order?
- What are my payment options?
- Why do I have to pay a deposit on my newsletter order?
- What resolution and format do my graphics submissions need to be in?
- How do I get the newsletters to my patients/clients/customers?
- How often does the newsletter go out?
- How do I get started?
- What do I need to do to see alternative articles?
- How do I submit my own articles/photos?
- What is co-op advertising?
Mailing
- Will you mail my newsletters or other materials for me?
- How do I send you my list?
- Can I purchase a list?
Promotional Products
- What types of promotional products do you offer?
- What resolution and format do my graphics submissions have to be in?
- Do you do design work, or must I do it myself?
Q: Can I customize my newsletter?
A: Yes. The newsletter is fully customizable. You can choose from our vast library of alternative articles and pictures, or submit your own. Everything, including format, can be customized, though there are additional charges for full customization. (back to top)
Q: How much does the newsletter cost?
A: That depends. Pricing is based on quantity, so the more copies you order, the more cost-effective (per piece) they become. One of our marketing consultants can provide you with detailed quotes. (back to top)
A: Five hundred is generally the minimum, though we can do lower quantities. Remember - the price per piece is higher at the lower quantities. (back to top)
Q: What are my payment options?
A: We gladly accept Visa and MasterCard. You can also pay by check.
Q: Do I have to pay a deposit on my newsletter order?
A: Yes, we do require a 50% deposit on newsletter orders before we start work on them, since we incur significant costs (art time, printing, etc.) before a completed newsletter reaches your clientele. (back to top)
Q: What resolution / format do my graphics submissions need to be in?
A: For best quality, we recommend photos to be scanned at 300 DPI in JPEG or TIFF format, and digital camera photos should be sent in their original, unresized format. (back to top)
Q: How do I get the newsletters to my patients/clients/customers?
A: You have a couple of options for this. The newsletter is designed to be mailed. We can handle all of your mailing needs for you. We can also ship the newsletters to you to mail yourself. If you would like to distribute them in another manner, that too is possible. (back to top)
Q: How often does the newsletter go out?
A: We produce 4-6 newsletters per year, depending on the market. We recommend sending them at least quarterly. (back to top)
A: You may contact us through this site, or simply call 800-379-5585. Then you can speak with one of our marketing consultants, who will walk you through the process. (back to top)
Q: What do I need to do to see alternative articles?
A: Simply tell your marketing consultant what topics you’re interested in, and they will fax or e-mail you appropriate articles. (back to top)
Q: How do I submit my own articles and photos?
A: You can submit articles by e-mail, by fax, or even by snail mail. Photos can be e-mailed in 300 DPI or higher quality or mailed in. We will return any mailed photos. We cannot take photos off of your Web site because the resolution is not high enough for printing. (back to top)
A: Co-opportunity (co-op) advertising is a cost-sharing arrangement between you and a product or service provider. This is a great way to subsidize the cost of your newsletter or other marketing piece. There are both formal and informal co-ops. Formal co-op plans involve advertising assistance and materials from your vendors. (back to top)
Q: Will you mail my newsletters or other materials for me?
A: We can. We have a full-service mail house here and can handle mailing, database management, and list purchases for you. (back to top)
A: We work with Excel spreadsheets but can accept most formats. (Excel, ASCII delimited, ASCII fixed field, DBF, comma separated text, or CSV) If necessary, we can also convert your label format. We have many easy-to-follow instructions for medical software programs. We can also give you any information you may need to call your technical support. (back to top)
A: There are two popular types of lists available for purchase. The first is a resident list. A resident list can blanket an area by mileage or zip code in the area you are interested in. There are no other criteria available with a resident list. The cost to purchase a resident list with approximately 4,000–5,000 names on it is $125. Smaller lists are available. You can purchase a criteria list with any combination of the criteria listed to build a list targeting your specifications. A criteria list is approximately $250 for 4,000 – 5,000 names. There is no minimum purchase for lists. (back to top)
Q: What types of promotional products do you offer?
A: Anything you can think of! Really, there are too many to list here. Anything from pens to T-shirts, to holiday cards, to coffee cups, to eyeglass cleaning kits, to magnets…you name it, we’ve got it. (back to top)
Q: What resolution / format do my graphics submissions have to be in?
A: To assure top quality, photos should be scanned at 300 DPI, and digital camera images should be sent in their original, unresized format. (back to top)
Q: Do you do design work, or must I do it myself?
A: We have a team of graphic artists that can handle the design work for you. (back to top)