Newsletters Ink PLUS

Having provided marketing services for well over 6,000 businesses during our 30 years of existence, we’ve certainly had our share of successes. Below you’ll find some examples of Newsletters Ink PLUS at its best.

Client: Joel H. Schwartz, P.C. – Personal Injury Lawyers

Marketing problem: Reconnecting with past clients and creating name recognition in the community.

Marketing solution: Worked with Newsletters Ink PLUS to create a unique 4.25” x 8.5” postcard to send to the firm’s mailing list. The postcard looked like a check from the First National Bank of Gratitude for “1,000,000 Thanks.” It had a business card magnet sealed onto the back side. The card included an offer for 10% off regular attorney fees.

The result: 1,000,000 You're Welcomes. The firm received many phone calls and comments, ranging from “cool idea” to “where do I cash this check?” The clever nature of the piece made it stand out and get noticed.

Client: Law Firm of Walker and Billingsley, Des Moines, IA

Marketing problem: Generating attendance for a family fun day hosted by the firm.

Marketing solution: Newsletters Ink PLUS helped generate a multi-pronged marketing approach, including 6x9 vibrant, full-color postcards, articles in the firm’s client newsletter, and mentions of the event on the firm’s Web site. Our consultant also suggested the firm offer a higher-end giveaway at their event to generate more interest. Attorney Corey Walker decided that the firm would offer two flat screen televisions and numerous other prizes to lucky attendees.

The result: The Walker and Billingsley family fun day was a resounding success. With over 400 attendees, the firm was ecstatic with the turnout and the feedback it received.

Client: Central Kansas Podiatry

Marketing problem: Finding an appropriate item to distribute at health fairs and to referral sources.

Marketing solution: A Newsletters Ink PLUS marketing consultant suggested Central Kansas try a fun and unique idea: An imprinted foot-care kit that comes with a foot-shaped pumice stone, a stress relieving foot-massage ball, and other items.

The result: A lot of happy feet. “We had a tremendous response to the foot-care kits,” explained Central Kansas Marketing Director, Sallie Stump. “People loved them and they generated a lot of attention.”

Client: Attorney Dan Monahan, Exton, PA

Marketing problem: Struggling to grow a law practice through traditional marketing.

Marketing solution: Working closely with one of Newsletters Ink PLUS’s marketing consultants, Dan made the commitment to utilize a true multiple-exposure marketing program with a client newsletter as the centerpiece.

The result: Dan has achieved significant gains as a result of his marketing. His client base has increased greatly, client satisfaction is up, and he’s busier than ever. “I can’t say enough about the impact the newsletter has had on my practice,” Dan said. “It’s just an invaluable tool.”

Client: Joseph Frederick & Sons, HVAC and Plumbing, Wilmington, DE

Marketing problem: Finding a creative and memorable way to promote and celebrate the company’s 60th anniversary.

Marketing solution: Worked with Newsletters Ink PLUS to develop a customized, commemorative calendar that featured photos of important moments in Delaware history and photos of Joseph Frederick & Sons from the same time periods.

The result: “We had a wonderful response to the calendar Newsletters Ink PLUS printed for us,” said Coby Ross, Sales Coordinator for Joseph Frederick & Sons. “Many of our customers have told us they display it proudly and intend to keep it as a memento, even after the year is up.”